Both companies have established solid cooperation to jointly realize efficient development in game marketing
The cost of acquiring new customers in the mobile game market has increased by over 250%. In light of the fierece competition, developers and studios vying for greater user traffic must pay closer attention to productivity tools and UA strategies.
With AD tech, ZingFront is able to help businesses improve efficiency by investigating into the market with data. Based on the understanding from AD tech and its love for games, NetEase Games is now creating more works that would attract the enthusiasm of players.
NetEase Games, on the cutting edge of the online games industry, persists on researching and developing as the drive for products development, letting new employees get in touch with the core research and development technologies in the industries and creating equal and sharing atmospheres of communication.
Game marketing
Being a Chinese tech firm, ZingFront has built its own AD tech platforms with various softwares that have been trusted by many top-tier companies, including Yoozoo, Perfect World China, Google China, Baidu, Lilith, Elex, TikTok, etc.
SocialPeta – An AD Creation & Marketing Intelligence service – has served more than 500 million ads, covering 40-plus ad channels in more than 40 countries. By utilizing this platform, NetEase Games is able to acquire creative information from the game marketing field in a more timely fashion, making creative advertising more efficient.
UnrealFront – A production tool for AD creations with capabilities to create Cinemagraph Ads, 3D Video Ads and Playable Ads – can generate ads with just one click. It only takes a few seconds to complete ads with high quality, high performance, and low cost.
ZingFront CEO Xiuwen Zhao stated, “ZingFront’s intelligent solution helps our clients to generate insights and creative ideas for advertising. We are planning to provide a marketing tech platform in the future.”
