Through innovative business model the brand defines the international standard of IoT
Haier, the leading global brand in Home Appliances listed among the BrandZTm 2019 global top 100 most valuable brands. The listing recognized as one of the most prestigious business rankings in the world. WPP and Kantar Milward Brown in New York release it on June 11. Recently, an exhibition of Haier’s COSMOPlat, an industrial network platform showcased at Hannover, Germany where the Hannover Messe, a world’s leading industrial trade fair opened the Chinese era of the industrial Internet.
Qindago, China-based company, Haier made its appearance for the first time in history thanks to its innovative business model. Haier debuted category of the ranking called the “IoT (Internet of Things) ecosystem brand” which sends out new signals about brand strategy during the IoT era. The company well known as a world’s first-class brand of home appliances in the past ten years, now recognized as the sole IoT ecosystem brand and it is the first brand listed in this category.
Technologies defining Haier’s success
- Haier’s Internet of Food (IoF), Internet of Clothing (IoC) are the innovative achievements that defined the international standards for the IoT. This will serve further practices towards IoT advancements as paving their way to deploy the IoT ecosystem.
- It provides networked appliances and customized smart homes, which is unique in its own. This one of a kind ecosystem experience not only helps build out an amazing ecosystem of the smart home but also takes the leading role in setting international standard.
- Its COSMOPlat industrial network platform spreads a large-scale customization model which revolves around user experience and the creation of an open and multi-party interactive co-creation & sharing platform. It denies the process of replacing people with robots or equipment connections or facilitating transactions.
- Not only that, the platform has nurtured 15 emerging ecosystems replicated in other 11 territories and 20 countries efficiently. The technology has been installed to the variant sectors such as clothing, food, accommodation, travel, health, well-being, medical, and education, among others in order to build a greater ecosystem for worldwide customers.
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune.
