To implant payment functionality into Fashion Wearable
The Tappy technologies formed strategic partnership with digital solution and financial service provider, MasterCard to enable contactless payments through fashion wearable by inserting their technologies into a range of analogue watch accessories.
Because of collaboration with MasterCard, Tappy can incorporate its technology platform with MasterCard Digital Enablement Service (MDES) to tokenize payment credentials when consumers use their mechanical or digital watch or wearable to make a purchase at any merchant that accepts MasterCard contactless payments.
This partnership is an initiative that identifies qualified technology partners and connects them with thousands of MasterCard customers to help scale their business, quickly and efficiently.
Tie up with other fashion groups for global expansion
Fashion forward brand, Timex group also collaborate with Tappy technologies to offer convenient payment-enabled timepieces that will transform relationship with consumers, offering them even greater functionality that keeps up with how they interact with the world around them.
“For 165 years, we have created quality timepieces that our consumers love, delivering on fashion, variety and accessibility,” said Shawn Lawson Cummings, SVP Advanced Technology, Timex Group.
Wayne Leung, CEO of Tappy Technologies Ltd stated on this partnership, “Fashion conscious consumers are now looking for favourite brand to add payment capabilities to their watches jewellery and other accessories and fashion brands can now easily respond to consumer needs and take full advantage of this fast-growing trend.”
MasterCard has actively ties with the technology providers such as Tappy through MasterCard accelerate global platform that gives emerging technology brands to access everything. This global platform offers start-ups and emerging brands support and assistance for their growth, transformation and global expansion. Through the accelerate platform, MasterCard offers range of solution to help small scale companies rise to next level and scale their business more rapidly.
