Key Highlights:
- LinkedIn said on Dec 1 that it has begun to roll out Hindi support on its social network.
- Despite the fact that India is a large market for a variety of global businesses, LinkedIn has failed to establish a strong presence in the nation.
- LinkedIn stated that it will strive in the coming months to broaden the breadth of career opportunities accessible for Hindi-speaking individuals across sectors.
LinkedIn adds Hindi
English is spoken by less than 20% of India’s 1.3 billion population. However, LinkedIn, the world’s largest professional social network, has thus far exclusively catered to this segment of the population in the world’s second-largest internet market. The Microsoft-owned service said on the first day of December that it is beginning to modify this.
LinkedIn said on Dec 1 that it has begun to roll out Hindi support on its social network. Hindi, a language spoken or understood by moreover a billion people in India and over 600 million people worldwide, is the social network’s first Indian regional language.
The firm, whose service is available in 25 languages, stated that its website and mobile applications would allow customers to see their feed, profile, and messages in Hindi. Users will also be able to generate content in Hindi using LinkedIn’s desktop and mobile platforms, according to the company.
Targeting Hindi speaking users
Despite the fact that India is a large market for a variety of global businesses, LinkedIn has failed to establish a strong presence in the nation. According to analytics company SimilarWeb, India accounts for a little over 6% of the over 1.3 billion visitors LinkedIn receives in a month. LinkedIn claims to have over 82 million users in India, with more than 20 million joining in the previous three years. LinkedIn has more than 800 million users worldwide.
Aside from traction, LinkedIn has experienced difficulties in maintaining the top job position in India. At least three different persons have held the top LinkedIn post in India during the last four years. The line of events began in 2018, when Akshay Kothari, currently the chief operating officer of Notion, resigned as LinkedIn India’s CEO.
The move also comes less than two months after Microsoft shut down LinkedIn in China, the world’s largest internet market, and replaced it with a job board.
“During the epidemic and in this new world of employment, LinkedIn has been mission crucial in helping individuals connect, learn, progress, and get employed in India.” With the addition of Hindi, more users and customers will be able to “unlock additional value from the platform through content, employment, and networking, and express themselves in a language that they feel comfortable in,” said Ashutosh Gupta, LinkedIn’s India Country Manager, in a blog post.
LinkedIn stated that it will strive in the coming months to broaden the breadth of career opportunities accessible for Hindi-speaking individuals across sectors. It also plans to introduce additional Hindi publishers and artists in the coming weeks in order to increase Hindi interaction on the site.
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