Dynata, has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence.
Reimagine Holdings is comprised of several business units including Critical Mix, a leading provider of online survey and digital data; MarketSight, a cloud-based SaaS data analysis and visualization platform capable of connecting with any data stream; and PopResearch, an automated brand and communications market research platform.
Dynata is one of the world’s largest providers of actively managed, permissioned first-party data. Aligning Reimagine Holdings’ capabilities with Dynata’s will allow Dynata to capitalize on Reimagine Holdings’ automation, software, fraud-prevention technology, and artificial intelligence tools and platforms to lead data-driven marketing into its next stage of evolution.
With Dynata’s high quality, member-contributed data and Reimagine Holdings’ state-of-the-art technology platforms as well as its data, Dynata can offer marketers a systematic feedback loop for ongoing refinement of data and insights. The company can leverage this from its established core business in market research to its marketing engagement and advertising effectiveness capabilities.
Speed data-driven transformation
After acquisition, the companies offer a broader portfolio of solutions to serve customers more completely. The solutions include expertise in artificial intelligence for enhanced insights and a suite of complementary solutions for cross-selling and cross-pollination of technology in areas such as cloud-based platforms, DIY and automated research, mobile and geo-location, identity validation, and survey data analysis.
Gary S. Laben, Chief Executive Officer of Dynata, says, “This is truly an exciting time to be in the data and insights business. Marketers are ready for the next phase in the evolution of data-driven marketing. Today, data-driven marketers want more than big data; they want precise, authentic data to connect with their customers – consumers and business professionals – in the most relevant way possible. Bringing together Dynata and Reimagine Holdings is a major step forward in helping us give market researchers, marketers, advertisers and business managers more accurate data and new insights.”
