Implementing SEO strategies alone isn’t enough for a competitive field like chiropractic. These should yield desirable results. How do you measure their performance? You can benchmark them from the starting point to understand whether new endeavours show any meaningful impact. Generally, people talk about organic traffic, conversions and other Key Performance Indicators. While these provide valuable insights into overall SEO campaigns, they are insufficient; benchmarking SEO is also essential. KPIs show performance, and benchmarks act as the basis for measuring growth. When you know where it all started, tracking improvements and addressing gaps becomes easier.
What should be your SEO benchmarking metrics? Expert chiropractor SEO services can guide you through these critical aspects. Here’s a quick look into a few of their suggestions.
Organic searches
SEO campaigns are widely used to improve organic search traffic. Strong statistics reflect the strength of your website and the quality of search queries. Any traffic flow to the site from organic searches has a higher conversion potential than others. Organic traffic remains unpaid, which further enhances its credibility. How do you set up a benchmark for this? Google Analytics 4 (GA4) can be the medium. You can filter the options to see the source of organic traffic. Each website page must have its benchmarked organic traffic results. You can set this up for pages and the whole site by current/ relevant date and note the traffic figures for future reference.
User Engagement
The other insightful indicator can be how long users stay on a webpage and what they do. It shows the performance of the keyword strategy in getting the desired traffic. In this context, two elements can be helpful: engaged sessions and average time spent. Again, record these numbers to compare them with the new details. If the engagement rate has increased, the content strategy is working.
Keyword Footprint and Value
Every service wants to rank at the top of search results for visibility. Hence, knowing your website’s position in the SERPs for targeted keywords can be worth monitoring. Ensure you add keywords and their respective results in the records. Your SEO company can help you explore this metric through reliable keyword-tracking tools. They can show which keyword works for you and the webpage’s ranking. You can examine this metric every month. What is keyword value? You can refer to it to estimate how much you would need to spend on paid ads to replicate the impact of your organic search traffic. This specific metric demonstrates the cost of gaining online visibility.
Backlinks
High-quality backlinks pointing to your site send a positive signal to Google regarding ranking. You can obtain this data through backlink analytics using specific tools. If the quality of inbound links is consistently growing, it’s a plus. Otherwise, this area would need improvement. That means your SEO agency must work on content promotion and backlink-building strategy.
Businesses like chiropractic clinics need local SEO strategies to grow website traffic, visibility, and conversion rate. If you hire the right agency, you won’t need to worry about anything.
Also Read: Why Are Your SEO Strategies for Healthcare Failing? Let’s Find Out More!
