It’s no secret that the B2C world is more closely associated with social media marketing – particularly over the past decade, during which we have seen the astronomical rise of influencer marketing across niches as diverse as makeup and fashion, gaming, entertainment, cooking, and wellness.
The overwhelming majority of us have at least one social media account and, every day we log in, we are all bombarded with examples of B2C marketing through ads and regular social posts.
But B2B businesses shouldn’t overlook these powerful platforms when it comes to their own marketing. With the right strategy, the best social media listening tools, and a healthy dose of creativity, you can extract an incredible ROI from just a handful of social channels.
But where do you focus your efforts? Keep reading to find out.
1. LinkedIn
It should come as no surprise that this one made it to the top of our list. LinkedIn is the B2B marketers’ haven thanks to its business-oriented approach and the sheer number of B2B decision-makers that log into the platform on a daily or weekly basis.
In fact, LinkedIn estimate that around 65 million of their users are decision-makers. That’s an incredible audience for any strong content publishing strategy. Sure, those 65 million are split between a long list of niches but suffice to say that LinkedIn represents a gold mine of potential leads for any strong B2B enterprise.
Also, the platform lends itself to a wide range of posts. Text-heavy posts go down very well, but so do videos and infographics. This is an invaluable place for driving the best kind of engagement toward your business, so don’t let it go to waste a moment longer.
2. Facebook
This one is the OG of the social media world. In fact, Facebook pretty much kickstarted it all way back in 2004, when it was known as ‘The Facebook’.
True, when you’re differentiating between business and pleasure, Facebook tends to feel more ‘pleasure’ than ‘business’, with almost 3 billion individual users currently logging into the platform. But it’s important to remember that the line between business and pleasure isn’t anywhere near as definitive as it once was – particularly on social media.
A lot of B2B enterprises reach valuable new leads on Facebook. All it takes is a strong post to capture their attention, raise awareness, and boost your thought leadership among relevant audiences.
3.TikTok
Compared with Facebook, TikTok is a relative newcomer. But, in a very short space of time – the platform only launched in 2016, after all – TikTok has asserted its dominance in the world of social media, and made a real splash for marketing teams looking to capitalise on easy access to around one billion regular users.
Again, TikTok may feel more B2C than B2B – and, going by the numbers, it definitely is. But B2B marketing teams that can embrace the platform’s quirks and find their niche are sure to see an amazing ROI come their way. All it takes is the right strategy.
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