Super Brand Day will feature exclusive deals across P&G’s leading hair care brands, Pantene, Head & Shoulders, and Herbal Essences
Procter & Gamble a leading e-commerce platform in Southeast Asia and Taiwan, announces the launch of the 1st Regional Super Brand Day to “Stop Bad Hair Day”. During this campaign, Shopee will launch P&G’s latest line of hair care products across six markets in Southeast Asia. This is part of P&G and Shopee’s strategic partnership to drive its online sales and hair care category growth in eCommerce.
Stop Bad Hair Day
Introducing ‘Stop Bad Hair Day’ campaign, the P&G x Shopee Super Brand Day will feature offers from 12 to 15 April across P&G’s leading hair care brands including Pantene, Head & Shoulders, and Herbal Essences to address top hair problems in the region, such as hair fall, dandruff and oily scalp.
The campaign offers deals at up to 20% off and Shopee users can also stand to win additional discounts and prizes by taking part in the in-app games, top spender contests, and giveaways.
Prizes range from Dyson Hair Dryer and Airwrap, 1-year supply of Head & Shoulders Sub-zero Shampoo, Pantene Micellar Pure Cleanse Shampoo and Conditioner, and more.
Deeksha Kakkar, Asia Pacific Hair Care eCommerce Leader of P&G, stated, “Since launching the P&G Official Store on Shopee, we have seen significant growth in our eCommerce business in Southeast Asia. We are excited to launch our innovative hair care products that are at the forefront of delivering key consumer benefits and expect to grow the hair care category in eCommerce with Shopee through our first regional Super Brand Day.”
